Virtual Event Guide
Given the global COVID-19 pandemic, online events have become more popular than ever and are likely here to stay. Dozens of digital platforms are now available, ranging from free "do-it yourself" event platforms to apps and to full-service corporate conference services. This has created novel opportunities for organizations and institutions to connect with new audiences, maintain ties with existing communities and foster new kinds of collaboration via the internet. But going "virtual" also comes with new pitfalls. Many existing difficulties in organizing events still remain, though now in different forms.
Access to digital events can impose hurdles due to technology, infrastructure and internet access. With so much of our lives now online, many people suffer from digital fatigue, while others still struggle with poor connectivity and difficulty accessing internet-based events. As a result, it is crucial to book speakers who will draw the right crowd and help you stand out among the countless online events, and to carefully design your event to avoid potential technical and organizational problems. And while the pandemic has created a proliferation of online tools and a wealth of resources for those trying to hold digital events, deciding on which ones to use can be complicated.
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